Saatchi & Saatchi/London hat eine neue Werbecampaigne in Großbritanien veröffentlicht. Darauf sind vier tote Rockstars in Doc Martens zu sehen: Kurt Cobain, Sid Vicious, Joey Ramone und Joe Strummer.
Hier das Statement zur Werbung von Andrew Petch:
"We wanted to communicate that Dr. Martens boots are 'made to last' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly. And, as images, they feel very iconic."
